Internet Guidelines

Conducting business on the Internet

Additional policies and procedures for advertising Nature's Sunshine Products on the internet.

1. When advertising, refrain from making any inappropriate claims about NSP products, including the mention of historical uses of herbs. An example of an inappropriate claim would be: "NSP St. John’s Wort will help alleviate depression." Instead, you may discuss the product as it relates to the system or organ of a person’s body. An example of a lawful statement of nutritional support would be "NSP St. John’s Wort promotes a positive mood and supports or aids the nervous system or brain."
2. When advertising, refrain from practicing medicine by diagnosing a person with a specific disease and then prescribing products for that specific disease. If a client with a specific ailment requests assistance selecting dietary supplements, please refer him/her only to a product that may nutritionally support or aid a system or organ of his/her body. Do not attempt to treat the disease. In addition, refer clients with self-diagnosed diseases to a licensed medical practitioner. Never indicate to a client that he/she should discontinue the services or medications of a doctor if that person is considering natural alternative remedies. The person alone should make the decision with the advice of his/her medical practitioner. 
3. When advertising in writing (including Internet advertising), you must prominently state that you are an Independent Distributor of Nature’s Sunshine Products. For Internet advertisements, this statement should be placed on the Home Page of your site. The main focus of this policy is to ensure that the recipient of the ad doesn’t confuse the identity of the Independent Distributor with that of NSP, the parent company. 
4. Further, all Independent Distributors must use the company’s Independent Distributor Logo, not the company’s Corporate Logo. You should be aware that there is only a minor difference between the two logos. The words "Independent Distributor" are typed inside the band of the logo you are allowed to use. Even so, NSP insists on usage of the correct logo to protect its mark. If you wish to use the Independent Distributor Logo, you will need to request a licensing agreement from the Customer Service Department (if you haven’t already done so), which, when fully signed and executed, will give you the rights to use the Independent Distributor Logo. The licensing agreement is also available on NSP’s website. 
5. Some individuals refer to their account numbers in their independent websites. You should be aware that if you choose to place your account number on your website, anyone can contact NSP’s Customer Service Department and request information about your account. In doing so, the privacy of your account information is jeopardized. Further, NSP would like to maintain the integrity of its MLM plan. Product sales are based on "word-of-mouth" advertising. Therefore, we respectfully request that you be true to this plan in all of your advertising efforts. 
6. Many NSP Distributors/Managers sell both NSP and non-NSP products on their websites. Nature’s Sunshine Products should appear on a separate page from other brands to avoid confusion about what products are exclusively Nature’s Sunshine brand. Also you should state on every page advertising NSP products that those particular products are Nature’s Sunshine brand. 
7. When registering a domain name for your website, do not use any of Nature’s Sunshine’s registered trademark names. This includes names of products and any promotions that are trademarks of NSP. Do not use a name that is confusingly similar to any of those trademarks. 
8. All Distributors/Managers must have approval from the Legal Department to link to Nature’s Sunshine’s corporate website. When given permission to link to the corporate site, you must follow the double-click rule. This states that there must be a page between all links to the Distributors’/Managers’ website and the corporate website that includes a paragraph with a disclaimer provided by the Legal Department. Framing the Corporate website is strictly prohibited. 
9. When registering metatags with search engines, do not use any registered trademarks of companies who are competitors of Nature’s Sunshine. 
10. Failure of your website to maintain compliance with Nature’s Sunshine Policies and Procedures may result in disciplinary action.